Type

Chronicle Text (Grade 2) and Whitney are the primary typefaces. Both were designed by Hoefler & Co originally for the Whitney Museum.

Chronicle Text is a scotch-blend typeface intended for editorial use.

Whitney is a highly legible and compact typeface intended for signs and editorial design.

Chronicle Text Book

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Chronicle Text Italic Book

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ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Whitney Book

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ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Whitney Semibold

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ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Whitney Black

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Whitney Small Caps

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Whitney Index

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Typographic Scale

A modular, pentatonic scale that matches the so called Classic Typographic Scale.

The scale works by having a fixed ratio – two – with a set number of ‘notes’ in between – five. In other words every fifth ‘note’, the font size doubles. The base font-size is 12 px set on the <html> element.

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Element Frequency SASS Function Pixels
HTML root 0 ms(0) 12 px
1 ms(1) 14 px
Table headings 2 ms(2) 16 px
Tables 3 ms(3) 18 px
Body, Subheadings 4 ms(4) 21 px
Headings 5 ms(5) 24 px
6 ms(6) 28 px
7 ms(7) 32 px
8 ms(8) 36 px
9 ms(9) 42 px
Page title 10 ms(10) 48 px
11 ms(11) 55 px
12 ms(12) 63 px
13 ms(13) 73 px
14 ms(14) 84 px
15 ms(15) 96 px
16 ms(16) 110 px
17 ms(17) 127 px
18 ms(18) 146 px
19 ms(19) 167 px
20 ms(20) 192 px